The Mastering SEM Fundamentals workshop is an engaging 3-hour session designed to equip participants with essential skills and in-depth knowledge of Search Engine Marketing (SEM). From understanding the key differences between SEM and SEO to mastering keyword strategies, bidding models, and ad ranking systems, this workshop covers the fundamentals of creating and managing successful Google Ads campaigns. Attendees will explore effective ad copywriting, landing page optimization, and performance tracking while learning to avoid common SEM pitfalls. Through real-life case studies and collaborative discussions, this workshop is ideal for anyone looking to enhance their online marketing efforts and drive immediate results.
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